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神秘顾客访问咱们传承的是千年工艺

发布日期：2024-03-14 21:55 点击次数：159

3月5日神秘顾客访问，郎酒股份总司理汪博炜受邀出席第45届寰宇告白大会中国品牌盛典。

3月5日，郎酒股份总司理汪博炜受邀出席第45届寰宇告白大会中国品牌盛典。在盛典现场，汪博炜总司理以中英双语的样貌，围绕中国「郎」字故事、郎酒的传承与改造、信守与变革、青花郎「7+20」的技艺价值，向海表里品牌代表、行家学者进行善良共享，更竭诚但愿郎酒看成中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全寰宇破费者好意思好生计。

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展目下海外舞台，不仅将中国的「经典、传统」与寰宇的「前锋、当代」无缝接轨，更展现了新一代郎酒东说念主面向改日，走向寰宇的时间沉稳与自信。

以下为演讲全文（选录）：

尊敬的诸君客东说念主，女士们，先生们：

看成郎酒的总司理，今天我十分荣幸能与华为、飞鹤、恒源祥等繁密优秀中国品牌一王人来到槟城，见证寰宇告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中文化中，具有十分好意思好的寓意。「郎」字等于「男东说念主」，「好男东说念主」。母亲亲切地叫她的犬子「儿郎」，「郎」；妻子亲切地名称她的丈夫「郎君」，是「郎」；男东说念主走上宦途，为官造福一方匹夫，官拜「侍郎」「中郎将」，一经「郎」。是以「郎」是一个千里淀中中文化的好意思好品牌。咱们这一代东说念主有狠恶的时间背负与职责，去把「郎」这个品牌越作念越好，面向改日，走向寰宇。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

神秘顾客_赛优市场调研

白酒是一个传统得不成再传统的产业。咱们郎酒这家企业，却一直在传承中守正改造。咱们传承的是千年工艺，是工匠精神，是技艺的价值。同期，咱们抵制改造。咱们领先用寰宇的目光来看待白酒，以面向改日的精神来开辟做事，咱们要让传统的中国白酒走向当代化，愈加前锋，最终走向寰宇。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time， we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，神秘顾客注册一座郎酒庄园是郎酒东说念主最大的改造。郎酒，缔造起了寰宇上第一座白酒酒庄，亦然寰宇上唯独一座「大而好意思」的白酒酒庄。这座庄园占地10日常公里。那处充满了白酒艺术，建筑艺术、体裁艺术、陶瓷艺术甚终点它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在一王人。这即是郎酒的匠心始创——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚，咱们诸君嘉宾品鉴的是郎酒旗舰居品——青花郎。它是7年的主体基酒，和20年的陈大哥酒悉心勾调而成。技艺的价值尽在这杯酒中。提到白酒，在座的诸君好多都会联念念到进口时极度卓绝的香气。而咱们青花郎，酒体具有丰富的脉络，更多特色在中后段，后味十分甘醇，试吃极度悠长。这是私有的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

今天授奖（注：指45届寰宇告白大会中国品牌盛典）的主题是「中国品牌传递正能量让寰宇更好意思好」。在槟城，咱们看到中国和马来西亚越来越往往的经济文化调换活动。在这些调换活动中，白酒即是继续物。岂论是持重的商务调换，一经民间的文化调换，咱们都需要通过白酒送去一份礼节，一份尊重，一份道贺。陪同一带一齐的进度，中国和全亚洲，全寰宇都会有更多的调换，更深的继续。咱们但愿郎酒大要陪同更多的跨区域，跨国度，跨民族间的调换，为他们送去道贺。咱们但愿郎酒大要融入全寰宇更多破费者的好意思好生计。咱们但愿郎酒，看成白酒品类的一员，大要加入威士忌、白兰地的繁密品牌，一王人面向改日，走向寰宇。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.